Rich Rasmussen serves as Vice President for Membership Relations for the Florida Hospital Association (FHA). His responsibilities include: enhancing membership value in the association including recruiting new members, managing the Florida Hospital Association Political Action Committee (FHAPAC), and serving as a member of the association’s advocacy team, lobbying on behalf of Florida’s hospitals. As part of his advocacy role, Rasmussen serves as the President of the Coalition to Health Healthcare in Florida.
He also is responsible for supervising the emergency management functions for the Association and works directly with the Rural Hospital, Chief Information Officer and Psychiatric Services councils in the FHA.
Rasmussen will present during the “Provider Recruiting for Rural Florida” panel from 1 to 2 p.m. during the FRHA Educational Summit on Thursday, November 21. He will also serve on the “Affordable Care Act and Impact on Rural Florida” panel from 8:30 to 10 a.m. To register or learn more about the FRHA summit, visit: http://floridaruralhealth.org/summit/
Prior to this role, Rasmussen served as FHAʼs Vice President for Strategic Communications, a position he held for seven years. Rasmussen came to FHA in 2000 following the merger of the Association and the Association of Community Hospitals and Health Systems of Florida (CHHS), where he served as Vice President, a position he held for ten years.
While at CHHS, he was responsible for the Associationʼs media, marketing and public relations, membership communications, and advocacy. He received his Broadcast Journalism degree from Florida Southern College in 1986. His hospital advocacy career began after serving as Press Assistant to the United States Senate Budget Committee under the Chairmanship of the late Senator Lawton Chiles.
In addition to his professional responsibilities, Rasmussen is also a member of the Florida Public Relations Association; Florida Society for Healthcare Public Relations and Marketing; and the Society for Healthcare Strategy and Market Development. Rich served on a number of community boards including the American Red Cross, Tallahassee Urban League, Big Brothers/Big Sisters, and as District Captain of the United States Coast Guard Auxiliary.